It is widely believed that timely access to precise information and knowledge is a source of competitive advantage and the key to success. This has resulted in, inter alia, the mushrooming of a huge management consultancy and report writing business that in itself is a multi-billion dollars industry in USA only. It is however interesting to note that while many decision-makers take pride in being alumni of a reputed business school, rarely their quest for knowledge and information draws them to university-based management researchers. Prima facie, this is surprising because both of them seek to improve the workings of business. The answer to this irony lies in their thinking. -- Managers often feel that work by academics are incomprehensible and irrelevant to their day-to-day work, whereas academics think managers are more interested in quick fixes and the latest fads rather than any systematic research.
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The above situation can change to advantage both the parties by practicing “Practice Relevant Research” (Ford et al., 2005). The change in above situation warrants that management scholars stop looking at “practice-relevant” research as second rate and decision-makers understanding that insufficient academic research rigour inevitably gives rise to a rather persecuted imagination leading to bad decisions.
Applied CommonSense Solutions practiced by Deepak uses the best practices of academic research rigour to solve business riddles that decision-makers face on regular basis. Most often the solution to a riddle can be found by following a sound methodology to analyze the context in totality. Deepak uses multiple data sources, cross-level analysis, and mixed methods to understand a problem comprehensively. The solution to the problem then looks CommonSense, in retrospect.